Shawn Jones is an entrepreneur and operator building companies at the intersection of sports, media, and entertainment. His work is centered on creating scalable infrastructure — systems that generate long-term value, reduce dependency on third parties, and convert visibility into owned assets.

He is the founder of Vyro Companies™, a multi-divisional advisory and operations firm that works with athletes, creators, and institutions on strategy, partnerships, and growth. Vyro operates across talent management, NIL advisory, media production, and sponsorship development.

His approach: control the positioning before someone else does.