About — Shawn Jones | Founder of Vyro Companies

Who I Am

Shawn Jones

I'm the CEO and founder of Vyro, a premier sports firm advising elite athletes and high-impact creators at the intersection of sports, business, and media. Vyro partners with athletes from the high school level through the professional ranks, and works with creators as they scale into nationally and globally recognized figures.

Vyro works with NCAA, NBA, NFL, and MLB athletes to guide NIL strategy, professional negotiations, and long-term career architecture. We don't operate as a traditional agency. We serve as a strategic partner and professional representative, focused on protecting athlete interests, educating families, and building sustainable careers beyond short-term exposure or transactional deals.

The Reputation

Recognizing elite potential before it becomes consensus

Under my leadership, Vyro has built a global network spanning athletes, creators, and public figures, generating more than 100,000,000 impressions worldwide. That reach has powered high-level partnerships with globally recognized brands including Nike, adidas, Foot Locker, Finish Line, and Raising Cane's.

I've played a meaningful role in the visibility and development of athletes including Nikia Smith, Josh Bellamy of the Chicago Bears, Darren Ford (grandson of Karl Malone), early high-school client Davion Thompson, and emerging talents like Brady Pettigrew and Kameron McGee. Across Chicago and the broader Midwest, my work is about converting potential into long-term professional relevance through disciplined strategy, institutional relationships, and execution.

Background

The path

A brand and marketing foundation built inside the biggest names in sports, then turned into an operating company.

2018

Brand Specialist · NFL

Corporate branding and digital marketing inside the National Football League.

2018-19

Marketing Specialist · NBA

Digital marketing with the National Basketball Association.

2019-20

Creative Director · Foot Locker

Leading creative, graphic design, and brand work for one of retail's biggest sports names.

Since 2014

Founder · Vyro Companies™

Building a multi-divisional advisory and operations firm across talent management, NIL advisory, media production, and sponsorship development.

2026

Co-Founder & CEO · Illinois Sponsors

Leading the vision, growth strategy, and operational direction, centered on building scalable partnerships.

Education

Marketing

Associate's degree in Marketing / Marketing Management, Joliet Junior College.

Certified

Negotiation & NIL

Successful Negotiation (University of Michigan) and Athlete Marketing Essentials NIL Certification (Front Office Sports).

"Vyro is a family of companies built to create careers and legacies that extend beyond competition."

— Shawn Jones

Want to work together?

Advisory, partnerships, and long-term career architecture.